Watchmaking has always been at the heart of our brand


Innovative watchmaking is the cornerstone of OMEGA’s heritage but it is inspired by sports timekeeping, our conquests of space, our advocacy on behalf of worthy organisations and, of course, our enviable role in support of the world’s favourite spy.


It’s been more than a century since OMEGA pocket chronographs were used to time the Gordon Bennett Cup balloon race, the first recorded example of our sports timekeeping prowess. It remains an important part of our legacy.


The Olympic Games are the pinnacle of international sport and at each edition, OMEGA is proud to bring its expertise as Official Timekeeper to the world’s favourite competition.


OMEGA is the Official Timekeeper of the Olympic Games but it also brings its sports timing expertise to other top athletics, swimming, golf, bobsleigh and sailing competitions.


In 2016, OMEGA travelled to Rio as the Official Timekeeper of the Olympic Games. Recording the dreams of the world’s best athletes, we were proud to witness many more great moments in time.

A Pioneer in Watchmaking and Beyond

Founded in 1848, OMEGA is a watch brand synonymous with excellence, innovation and precision. The company has constantly been defined by its pioneering spirit, demonstrated by its conquests of the oceans as well as space. Since 1965, the OMEGA Speedmaster has been worn on each of NASA’s piloted missions including all six moon landings and many of history’s greatest explorations beyond Earth.

As well as this, no brand is more actively involved in sports timekeeping. In addition to partnerships in golf, sailing, athletics and swimming, OMEGA has served as the Official Timekeeper of the Olympic Games since 1932. This role has not only involved the precise timing of many different sports and disciplines, but also the consistent development and evolution of the vital equipment that today’s athletes rely on.

In watchmaking, OMEGA’s history has been dedicated to a quest for perfection. This legacy continued in 1999 with the launch of the revolutionary Co-Axial escapement and, in 2015, with the world’s first Master Chronometer. Approved by the Swiss Federal Institute of Metrology (METAS), Master Chronometer certification today represents the Swiss industry’s highest standard of precision, magnetic resistance and chronometric performance.

Perhaps the most famous name to choose OMEGA is James Bond. Since 1995, the spy and his Seamaster have been inseparable and the partnership is one of OMEGA’s most recognized around the world.

The brand’s real-life roster of ambassadors includes George Clooney, Nicole Kidman, Cindy Crawford, Eddie Redmayne, Daniel Craig, Kaia Gerber, Presley Gerber, Rory McIlroy, Sergio Garcia, Michael Phelps, Chad Le Clos, Liu Shishi, Michelle Wie, Buzz Aldrin and Thomas Stafford.

In regards to its social causes, OMEGA has a dedicated partnership with Orbis International, whose Flying Eye Hospital takes high-quality eye health care to some of the world’s remotest regions.