Elegance isn't reserved for special occasions. The ultimate every day watch, Conquest says it loud and clear. An evocation of daring and of creative spirit, the collection was the first Longines watch line to have its name protected, in 1954, by the Swiss Federal Institute of Intellectual Property (IPI). Over time, the Conquest line has evolved in terms of design and technology, while remaining true to its original spirit, a blend of boldness, timelessness and sporty elegance.
Unveiled in 2023, the new generation of Conquest watches is being extended this year to mark the 70th anniversary of the collection, with exclusive new models for women and men. The new timepieces come in a wide choice of colors, materials and sizes: 30 mm, 34 mm and 38 mm for the three-hand versions and 42 mm for the chronographs. new 2024 models come in a stainless steel or bimaterial case with alternating polished and satin-finished 10 bar (100 m) and with a transparent screw-on case back.
All these timepieces are powered by exclusive Longines self-winding mechanical movements equipped with a silicon balance-spring and new components made of nonmagnetic material. The result: resistance to magnetic fields that exceeds the ISO 764 standard by a multiple of ten.
The heroines of the new Longines campaign featuring its Ambassadors of Elegance Zhao Liying, Suzy and Barbara Palvin, the 34 mm three-hand versions feature a green, pink or blue dial. Day or night, in trainers or heels, these models are suitable for any setting or activity.
NEW 30 MM AND 38 MM SIZES
To fit all wrists, the Conquest three-hand model is also available with new 30 mm and 38 mm steel or diamond-set steel cases. The 30 mm variant is available with silver sunray dial and gilt indexes, as well as with blue or green sunray dials or in white mother-of-pearl with diamonds as hour markers. The 38 mm dial comes in silver, green, blue, black or champagne sunray.
THE CHRONOGRAPH MODEL SPORTS NEW COLORS
The 42 mm chronograph version has also been extended with the launch of new variations of silvered matt dials. The subsecond dial at 3 o'clock and the counters at 6 and 9 o'clock, in blue or green, are matched to the ceramic tachymetric bezel. These models, as well as the champagne-colored version launched in 2023, are offered on new blue, green or black rubber straps with hourglass motifs to match the dial. These chronographs are also available with a stainless steel bracelet.
A LIFE IN A DAY
Longines is launching a new campaign in 2024 featuring its Ambassadors of Elegance Zhao Liying, Suzy, and Barbara Palvin. Shot in Shanghai, Seoul and Budapest, the campaign follows the three stars in their everyday adventures, accompanied by the Conquest three-hand model in 34 mm. Active, elegant and bold, these three modern young women celebrate, each in their own way, the timeless spirit of this iconic collection.
BARBARA PALVIN
Born in Budapest, Hungary, Barbara Palvin has been modeling for the world's most famous designers since 010. She has graced the front pages of the most prestigious fashion magazines and won some of the most coveted awards in her profession, including the Fashion Awards on two occasions. Recently, the supermodel has also played a number of film roles. She is also known for her charitable work helping to improve access to drinking water around the world.
“Who says elegance can’t be fun?”
ZHAO LIYING
A highly talented actress, Zhao Liying has an impressive list of successes to her name. She has won numerous awards in her home country. Discovered in 2006, she has played numerous roles in a number of very popular television series. She went on to make her mark on the silver screen. Appearing on many magazine covers, she has also become a fashion icon.
“My Conquest isn't just a watch, it's an expression of everyday elegance and confidence.”
SUZY
A South Korean actress and singer, Suzy began her career in 2010. She has won numerous awards in both these artistic fields and is a veritable icon throughout Asia and the world. Her philanthropic activities in support of causes close to her heart include helping flood victims, low-income families and people with incurable illnesses.
“I realise that, for my happiness, it is important to have my own time and to follow my own routine.”
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