MAKING HISTORY TOGETHER FOR 60 YEARS
In 1971 Heuer made history by becoming the first watch brand to sponsor a Formula 1® team, with its logo emblazoned on the cars of Scuderia Ferrari. This marked the beginning of a long and fruitful involvement with the sport, including serving as the Official Timekeeper of Formula 1® from 1992 to 2003.
TRAILBLAZING THE FUTURE OF MOTORSPORT, ON AND OFF THE TRACK.
Few have shaped the world of motorsport innovation like Jack Heuer. A true pioneer, his visionary approach revolutionized sponsorships and partnerships, setting new standards in the industry. Beginning with his groundbreaking collaboration with Ferrari in 1971, and later forging legendary alliances with McLaren (1986-2015), Jack Heuer's influence helped redefine racing's golden age. His leadership also brought TAG Heuer to the forefront as the Official Timekeeper of Formula 1® from 1992 to 2003, laying the foundation for partnerships that continue to inspire and innovate today.
A LEGACY OF TIMEKEEPING PIONEERS
In 1972, the “Le Mans Centigraph”, designed for the Ferrari Racing team, became the benchmark for motorsport timekeeping - adopted by racing teams worldwide as the pinnacle of accuracy and innovation.
LEGENDARY DRIVERS, ICONIC TIMEPIECES
Discover the extraordinary connection between TAG Heuer watches and motorsport legends, where precision fuels greatness on the tracks and beyond.
DRIVEN BY PERFECT
The TAG Heuer S/EL, with its unique 'S' link bracelet, mirrored Ayrton Senna's seamless blend of grace and speed on the track.
DISCOVER OUR TRIBUTE TO AYRTON SENNA
A HOLLYWOOD ICON
Famously worn by Steve McQueen in the movie Le Mans, the Heuer Monaco remains an emblem of daring style and motorsport ecellence
DISCIVING STEVE MCQUEEN'S LEGEND
THE TIMEKEEPER OF RACING LEGENDS
From the golden age of racing to the cutting-edge circuits of today, TAG Heuer remains an integral part of motorsport, embodying precision and an unwavering commitment to excellence. The racetrack forged us; speed, podiums, and the roar of engines are in our blood. As we return to the track, we are not just back—we are home. Forged by speed and driven by excellence, we are ready to celebrate new victories.
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